Earthenware manufacturer at the Newport pottery, Burslem, Stoke-on-Trent, England

• The previous company of S W Dean went into liquidation in 1910 and in June 1910 Samuel Webster Dean was declared bankrupt. 

• A new company was registered (by others) as Deans (1910) Ltd. The August 1910 Pottery Gazette reported:

"Deans (1910), Ltd. - This private company has been registered, with a capital of £6,000 in £1 shares (2,500 preference), to take over the business of manufacturers of, agents for, and dealers in earthenware and similar articles carried on by S. W. Dean at the Newport Pottery, Burslem, and to adopt an agreement with the said company and J. D. Kerr. The subscribers are:- J. F. Elton, Stoke-on-Trent, and C. H. Salt, Wolstanton."

NOTE: this is the mark of the previous 
company of S W Dean 

DEANS (1910) LTD
BURSLEM - ENGLAND

Royal Semi China

for a transitional period Deans (1910) Ltd continued to use the style of the sitting greyhound which was introduced by 
S.W. Dean 

'Aeolian Art' is the design style

Deans (1910) Ltd changed the style of the mark to a standing greyhound

ENGLAND
DEANS
BURSLEM

Gloucester is the pattern name 

Marks which have 'DEANS' instead of S.W. Dean are those of this successor company Deans (1910) Ltd