index of potters initials
list of Stoke-on-Trent potters
What does B C M mean on pottery?
British Commercial Monomarks
Under the headline 'An interesting invention', The Times Newspaper of Friday 10th July 1925 reported that "A luncheon was held at the Hotel Victoria yesterday for the purposes of explaining the aims of a company which has been formed to develop an invention known as Monomarks which was devised and developed by Mr. William Morris".
The company was known as British Monomarks Ltd., London.
However the distinctive feature of its service, heralded as "the greatest invention of its kind since people adopted names", was the 'William Morris System of Monomarks'. The idea being that every individual and business should have an unique identifying code such as 'TR3T', and that by prefixing this unique code with the letters 'BM' (for British Monomarks) and the addition of 'London WC1', everyone could therefore enjoy the "shortest name and address in the world".
The letters 'BCM' (for British Commercial Monomarks) were to be used on goods along with an identifying name to uniquely identify the manufacturer and provide a method of corrispondance. Only a small number of pottery companies used the BCM system
The company claimed that this "would make a decided impression on British trade", and that some four hundred "prominent companies" had applied for "commercial monomarks" prior to the service's launch.
The company nevertheless carried on trading, and for decades afterwards continued to advertise the advantages of "A London address, wherever you are!".
British Monomarks remains in business although it now describes itself as "a provider of virtual office services" and has expanded the range of its services, and now offers a telephone answering service as well as private email, and various forms of marketing distribution.as well as a mail forwarding service.
companies who used the BCM system
for more on RH & SL Plant -
(makers of TUSCAN Ware)
for more on Elijah Cotton -
(Makers of NELSON Ware)
Made in England
Ashtead Potters Ltd were active
in Ashtead, Surrey between 1923 and 1935.
The company was set up by Sir Lawrence Weaver to provide employment for disabled ex-servicemen.
The factory closed in 1935 as a combined result of Sir Lawrence's death and the great depression
Questions / Comments / Contributions? email: Steve Birks