Paragon China (Ltd)






 

Location and period of operation:

Paragon China Ltd

Longton

1920

  1991

 

China manufacturers at the Atlas Works, Longton, Stoke-on-Trent, England
  • Originally as the Star China Company 

  • In 1919 the company changed its name and from 1920 operated as the Paragon China Company.

  • The partners were Herbert James Aynsley and his Son-in-Law Hugh Irving.

  • Paragon China had continued royal patronage, initially from the Duchess of York in 1926 and continuing through Queen Mary, the Queen Mother and Queen Elizabeth. 

  • 1927 Herbert Aynsley retired and sole ownership of the business passed to Hugh Irving. 

  • Hugh Irving's sons joined the business, Leslie (1928) and Guy (1933). 

  • The company was incorporated as Paragon China Ltd. in 1930.

  • Irving is said to have been a very astute businessman making the best of every opportunity afforded him. He introduced modern methods of publicity such as window display competitions for retailers and he organised events attended by celebrities of the day. These attracted much publicity in the national press, further encouraging shops to stock Paragon products.

  • By 1946 they had increased their range of products to include animal figures, breakfast sets, ashtrays, and eggcups.

  • Paragon China continued to be a family business, under the Irving family control, until 1960 when it was acquired by Thomas C Wld & Sons

  • Paragon continued under its own name as part of the Wild group until 1964, and then as part of Allied English Potteries (1964 to 1972) and then as part of Royal Doulton Tableware Ltd. 

  • Royal Doulton continued the use of the Paragon name, but by 1989 the name and patterns had generally been absorbed into Doulton's Royal Albert brand. 

  • Doulton discontinued use of the Paragon name from c.1991. Some Paragon patterns continued in production under Royal Albert until the Royal Albert name was discontinued by Doulton.

 

 

Previously: The Star China Co.


 

The London Gazette
7th October 1927
 


notice that  Herbert James Aynsley 
had retired from the business

 



The London Gazette
29 December 1959



Announcement of Royal Warrant of Appointment 'to Her Late Majesty Queen Mary' 

 


 


Cup and saucer in the Burford pattern 

 


 


Cup and saucer c.1957+

 


 


Tea set in the Radstock pattern 

 


 

   
hand painted cup & saucer in the Hydrangea pattern
the registration number 766514 shows that
the pattern was registered in 1931

 

photos courtesy: Dylan  

 


 

 


trio - c.1939-49

 


 


Teapot in the Victoriana Rose pattern c.1957+ 

 

 


 


cup & saucer in the popular Tapestry Rose pattern

Paragon produced a number of patterns on a rose theme, including: Morning Rose, Bridal Rose, Victoriana Rose, Moss Rose.

One of the most popular was Tapestry Rose. 

In 1960 the business of Paragon China was acquired by the Wild Group and for a brief period (1960-63) manufacture of the Tapestry Rose pattern was undertaken by Roslyn China who were already an established part of the Group.  

It is unsure if Paragon continued to produce the Tapestry Rose pattern either during or after the Roslyn China manufacture. 

examples of marks on Paragon 
Tapestry Rose ware

 

 

 


 

 

Marks used on ware for identification:

PARAGON

the PARAGON trade name was introduced
1903 by the previous Star China Co.
 

 


 
Paragon
Fine Bone
China
Made in 
England

1920 to c.1932 

Paragon China Co continued use of the 
mark of the previous Star China Co
with the addition of 'Fine Bone China'

the registration number 693650 shows
that the pattern was registered in 1922

- more on registration -


 


Royal Paragon
By Appointment
Made in England
Regd 

c.1933 +

in 1933 a Warrant of Royal Appointment
was granted by Her Majesty The Queen (Mary)

this mark also appears without the word 'ROYAL' 
 - after receiving the Royal Warrant, Paragon China
had used the name 'Royal Paragon' - this is not
allowed under the terms of the Warrant and the 
practice was stopped.


 


Paragon
By Appointment
H.M. The Queen & H.M. Queen Mary
Fine Bone China
England
Regd 

c.1939-49


 


Paragon
By Appointment
Fine Bone China
England
Regd 

c.1952+


 


By Appointment To
H.M. The Queen
China Potters
Paragon
China Ltd
Made in England
Reg'd L/L

'Elizabeth Rose' is the pattern name

c.1957+


 

     
By Appointment To
H.M. The Queen
China Potters
Paragon
Fine Bone China
England Reg'd

'Radstock is the pattern name

  

c.1957+


 


Paragon
Fine Bone
China
Made in 
England

probably c.1960 - 72

 



Paragon
Fine Bone China
Made in England
Paragon a member of the Royal Doulton Group

The Delphi pattern range was produced for Debenhams department store

marks referencing Royal Doulton Group are 1972 to 1989 



1953 map showing Paragon China on Sutherland Road, Longton, Stoke-on-Trent, England
in the early 1950's a number of roads in Stoke-on-Trent were renamed to remove duplication across the city. 
Ford Street was renamed ParagonRoad
 


Questions, comments, contributions? email: Steve Birks