Keeling & Co (Ltd)


Location and period of operation:

Keeling & Co (Ltd)





Earthenware and blue printed ware manufacturer at the Dale Hall Works, Longport, Burslem, Stoke-on-Trent, England

  • The partners were George Keeling, Joseph Keeling, Wilson Keeling and Thomas Keeling Rhodes. Thomas Keeling Rhodes retired from the business in March 1892. 

  • In 1905, the soon to become famous ceramics designer, Charlotte Rhead was employed as an enameller.

  • The business was incorporated in 1909. 

Previously: James Gildea  

Subsequently: Dunn Bennett & Co



London Gazette, May 17 1892  

notice that Thomas Keeling Rhodes retired from
the business of Keeling & Co in March 1892



Removal Notice
on February 1st, 1912 the showrooms of
Keeling & Co., Ltd.,
Dale Hall Works, Burslem, Staffs.,
Manufacturers of Losol Ware
Will be removed to 22 Hatton Garden, London E.C. 

the Low Solubility Glaze on this Ware contains less than ONE PER CENT. 
of soluble lead and is HARMLESS to the workers

The Pottery Gazette, 1 February 1912

"Keeling & Co., Ltd., earthenware manufacturers, Dale Hall Works, Burslem, have recently removed their London sample rooms from 4, Thavies-inn, to 22, Hatton-garden , E.C. They have now much larger, lighter, and in other respects more convenient premises. 

They are making such a display of toilet ware, dinner ware, vases, and suite ware that would not have been possible in Thavies-inn. 

The business was established in 1790, and has had varying fortunes. After a period of great success it passed through the hands of proprietors who allowed it to degenerate. It is now the property of a limited liability company, and within a comparatively short period new life has been infused into it. 

Dale Hall pottery has always been noted for the artistic character of its productions, a feature that has never been more pronounced than in the productions of the present proprietors. Mr. Rhodes, one of the directors, divides his attention between the works and the London office. I met him at the new rooms in Hatton- garden and was able to congratulate him upon the decided improvement in their London quarters. I found that it was in accordance with the marked improvement in, and extension of, their trade.

There is no doubt that it had become imperative that they should have more room in London to show the numerous samples of their "Losol" ware, the distinctive name they have given their earthenware productions. The glaze they use contains less than 1 per cent, of soluble lead and is harmless to the workers. As they found they could work with this "low solubility glaze", they announce the fact by calling their ware "Losol," a contraction of the words "low solubility." The samples they show have a good hard body and a china-like surface. 

They have a large collection of samples of toilet ware up to date in form and ornamentation. They show a number of nicely modelled ewers and basins in many attractive decorations. The same remark applies to the samples of dinner ware. Modern tastes are well catered for, and round, oval and square vegetable dishes are tastefully decorated. Several quite new ranges of suite ware are shown in various colour treatments. There are some new forms and decorations in vases: an especially successful decoration in dark blue is one of the best. The collection of samples of flower pots include many quite original shapes."

Article from: The Pottery Gazette, 1 April 1912


NOTE: the article states that "The business was established in 1790" - this refers back to the date the works were first built by Joseph Stubbs and has nothing to do with Keeling & Co which started in 1886. 




Examples of Keeling & Co ware: 

"Keeling & Co produced mainly transfer printed domestic ware.. produced in typical 'eastern' patterns such as Asiatic Pheasants."

The 'Losol' name was introduced in 1912. Many of the patterns, under the influence of designer Charles Wright (formerly a designer for C. T. Maling & Sons Ltd of Newcastle-upon-Tyne) were brightly decorated earthenware in abstract floral and fruit patterns associated with the art deco period.   



Asiatic Pheasant
K & Co 



blue transferware print 

the name "Anglo Delft" has no specialised meaning - it was a made-up name giving a supposed connection to Delft Ware 

Williamson & Sons produced a different pattern which they also called Anglo Delft - there was no connection between the two companies

Anglo Delft
K & Co B
Late Mayers







plate by Keeling & Co 



lidded tureen in the Stirling Pattern 

K & Co 

STIRLING is the pattern name

the registration number 145492 shows that the pattern/design  was first registered on the 10th March 1890

this style of mark likely to have remained in use until around 1912




platter in the Shanghai pattern
transfer ware printed with hand colouring

Losol Ware
Keeling & Co Ltd





a reduced and simplified willow pattern 
designed to keep the tradition of the willow pattern with an
appear to a more modern taste

Losol Ware
Keeling & Co Ltd

this mark has an impressed month/year of manufacture
in this instance 7-33 shows that the plate was made in 
July 1933 


photos courtesy: Cathy Turner 


Initials & marks used on ware for identification:

"England" was generally added to marks after 1891 and "Ltd" may be added after 1909.

K & CO

K & CO 

the letter 'B' stands for Burslem
which is the pottery town where the 
factory was situated

Trade marks include..


the trade name Losol was introduced c.1912 onwards



Bates & Elliot first introduced this kneeling nude potter
mark around 1870 and it was used by successive owners 
at the Dale Hall potworks.

  more on this mark


K & Co

impressed K & Co with a manufacturing month/year - in this case 8/89 for August 1889 


mark used 1909-1937 


'kneeling potter' mark used 1886+
after 1891 usually has 'ENGLAND'
after 1909 often has 'LTD' 



K & Co 

STIRLING is the pattern name

the registration number 145492 shows that the pattern was first registered on the 10th March 1890

K & Co

FLORA is the pattern name

the letter 'B' stands for Burslem which is the pottery town where the  factory was situated

c. 1886 - 1912



Losol Ware

mark used c.1912-36 








- click for more on the Dale Hall Works -

Questions, comments, contributions? email: Steve Birks